Three are concept builds — sites we'd be proud to put our name on for industries we want to work in. The fourth is real: it's the site you're reading. Every meaningful decision, every trade-off, every line of copy explained.
Four projects walked through end-to-end. The strategy, the wireframes, the copy decisions, the technical setup, and where the actual time went.
A note on transparency: three of these are concept projects — full unsolicited redesigns we built to demonstrate our process while we onboard our founding clients. They're labeled. The fourth is the site you're reading right now, which is genuinely our work.
A three-dentist practice with 380+ five-star reviews that mentioned anxious-patient kindness — and a homepage that didn't reflect any of it. We rebuilt around their actual differentiator.
A documentary photographer charging $6,500 minimum but presenting like $1,500. We rebuilt the site as an editorial brand and the perceived value finally matched the work.
A solo immigration attorney whose site read like every other lawyer page. We rebuilt around her actual differentiator — complex employment-based visas — and structured every page for AI search.
A full breakdown of every decision on this site — typography, the offer stack, the schema markup, why the FAQ is structured the way it is, and the $5,400 of itemized value we packed into $1,500.
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