Written for small business owners, not other agencies. Opinionated. Specific. Each piece is the answer to a question we get asked on every discovery call.
Web design pricing is one of the most confusing categories in services. Quotes for the same project can range from $200 to $40,000 — and the cheap and expensive options sometimes d…
Read the essay →A site can win design awards and still be a complete sales failure. We see this every week. The good news: the gap between "pretty" and "converting" usually comes down to five spec…
Read the essay →There are about 4,000 "local SEO checklists" on Google. Most are written for SEO agencies to sell you on services. This one is written for the business owner who wants to know what…
Read the essay →Search is being rewritten right now. When customers ask AI assistants for recommendations, the LLM picks a handful of businesses to mention. Here's what we know about getting your …
Read the essay →Three platforms dominate small business web design right now. Each one is right for a different kind of business. Here's an opinionated comparison from people who've built dozens o…
Read the essay →Hiring a web designer is one of the higher-risk purchases a small business makes. Most owners ask the wrong questions ("what's your hourly rate?"). Here are the eight that actually…
Read the essay →Most chiropractor websites look identical: a smiling person getting their back cracked, "Welcome to Our Practice," a bullet list of services, contact info. Here's how we'd actually…
Read the essay →Wedding photographers compete in an oversaturated market where the work itself is the product. The websites that win aren't the prettiest — they're the most strategically curated. …
Read the essay →Book a 20-minute call. No slide deck, no sales pressure. We'll ask about your business and tell you straight whether Avoxan can help — or whether your money is better spent somewhere else.
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